Since its debut in June 2024, Banking+ has built a core audience of financial services professionals who enjoy its weekly coverage of news, career-building advice, and lifestyle stories.
The publication is well on its way to becoming an engaging resource to financial services providers, particularly banking and credit union leaders of all career levels and specialties, from tellers to senior executives and board members.
Empowering Financial Professionals Through Expert Insights and Engaging Content
Leveraging the industry insights of a corps of financial services experts from across the country, Banking+:
- Provides insightful professional development content across multiple tiers of banking experience
- Leverages the wisdom and insight of seasoned finance experts for a widespread audience
- Introduces its audience to inspiring bank professionals who daily make a difference in the communities and markets they serve
- Updates readers on banking industry news
- Includes stories on pastimes, interests and hobbies enjoyed by banking professionals in their off hours.
An Effective Form of Implicit Content Marketing
Banking+ also works to establish relationships with financial services-related firms. They seek to link with these businesses—which are referred to as Content Patrons— in arrangements which can further traditional content’s outreach.
Next Publishing LLC, CEO John Durso, explains: “By utilizing publications like Banking+, Content Patrons can bolster their brands’ image to our audience—subtly, but extremely effectively—through a strategy known as ‘Implicit Content Marketing.’ Which is our style of the established publishing tactic of ‘paid sponsorships.’
Implicit Content Marketing is a means to strengthen a marketing message by obliquely endorsing it through a third-party publication. These editorial endorsements boost content effectiveness by overlaying it with an imprimatur of objectivity and utility.
Durso continues: “Implicit Content Marketing can also help firms compliment and in some cases, offer an alternative to traditional public relations efforts, whose results are often convoluted and expensive.”
Content Patrons: Capitalize on Early Entry Partnership
“We are rapidly gaining Content Patrons,” Durso relates. “The scope of Banking+ is unique and interesting to these financial professionals and therefore we have captured their attention. Being a relatively new platform, we can offer companies who want to participate early on, incredible value.”
Durso goes on to recommend, “We are advising firms that target the financial services industry—trainers, fintech providers, title agencies, professional development firms, associations, educational institutions, 401K providers, IT security, etc.—to consider the Implicit Content Marketing advantages available through steady, subtle, effective contact with our audience.”
For more information on Next Publishing LLC, Banking+ and Implicit Content Marketing, email John Durso.
